My wife, Dawn, and myself took some time last week and did some customer visiting and spent a night in Helen, GA. Helen is a kind of a German / Europe village transplanted to northern Georgia. Quiet in early December, but I understand it is a madhouse during their celebration of Octoberfest and during the summer when they have a lot of active water activity ( a little river runs through town and there is a number of tubing places). We had a great time and as we were driving we listened to a number of NPR Podcasts that I had downloaded to our MP3 player. One of my favorite podcasts is “Walter Edgar’s Journal” (http://www.scetv.org/index.php/walter_edgars_journal). Why do I enjoy it so much? It’s the STORIES.
What is it about stories that we all enjoy so much? As a kid, I used to listen to a radio broadcast from the Children’s Bible Hour called “Tell me a story, Aunt Bea”. I can still remember enjoying immensely. You know, that’s even more true today. I still love a story. Things come alive with stories. I have the privilege to teach a sunday school class occasionally and I know that if I start to lose my audience a great story will bring them right back.
Stories connect with people, they create emotion, they engage, they get people involved. If you want people to sit up in their chair, move forward in anticipation or pay attention, tell a good story. I don’t believe there is a much better way of communicating or educating than by using stories in your presentation.
Stories also create culture. Join any group of people and spend some time in a casual setting and almost any group with something in common will start to tell stories. These stories serve to unite the group, to create a certain attitude about the subject matter and educate newcomers to the group.
Stories are a big part of a company culture. Employees and customers are constantly tell stories about your company. These stories create and reinforce an image of what your company is. The key is what are these stories telling about your company. Are they stories of successes, of employees who are heroes, of customers victories, of service beyond belief? Or are they horror stories about mistreatment of employees and customers, of bad attitudes and even worse customer service? What do the stories being told tell your new employees and potential new customers?
I hope that the stories being told about McDonald Containers are stories of employees going the extra mile, of customers expectations being exceeded, of products and service levels that are beyond belief.
We want to hear your stories. Give us a call, tell a friend, send us a comment at www.mcdonaldcontainers.com. Let us know what your story is. We need to learn fr0m your stories and we really do love stories.