What has the digital age done to us? We certainly are relational animals. “Cheers” was the bar where “everyone knew your name”, except maybe Cliff’s.
Has the digital age changed that? Are we so addicted to the speed of communication that we fail to stop and get personal? Or is digital personal? Skype has made personal communication even better across time and space.
Before texting and cell phones, I might not communicate with my wife more than once a day (while at work :)). Now, I might get a text in the morning, maybe an email of something of interest during the day and a phone call to touch base while I’m having lunch.
So why, then, as I think back on the pieces of communcation that we value the most, does it ends up being hand written or typed notes that we save and store for years. What about a hand written note is of value to us?
I have in my personal files a couple of notes that I received over the years that I have saved. Why have I saved them? Why the value?
I think that it says something about the sender, that they were willing to spend the time to personally write and communicate to me about something. There is also a sense of permanence about a physical card.
I have some software on my computer called “Smilebox” for sending personalized digital greeting cards. It’s great for something quick to send a message, but it’s not the same as a physical card.
Maybe it’s about engaging the senses, digital only engages sight, but a physical card also engages touch. I guess that logic would say then that the best cards would have a sound card, be scented and be edible. Humm, a new product idea.
So, relationships are important, family, friends, business associates and customers. I think that I need to be sending out more cards. I’m afraid to think about what scent to use for a cremation container company, so I think we will just stay with unscented.
What do you think? Is a personal hard copy card a thing of beauty or has the digital age made it a dinasaur from another age? Leave a comment, visit us at www.mcdonaldcontainers.com, shoot me an email at email@example.com or, you may not know this, but I love to get cards.